On my way home from work I saw the sign over the interstate flash “Amber Alert. For information call . . .” I thought “uh-oh.” Usually when I see these (and it breaks my heart that I see them so often that I can express it with the word “usually”) they give the name of the child or a description of the abductor. Last week, they even gave a license plate number.
The fact that there was none of this meant one of two things: no one saw what happened or it is a baby so young as to not have a name.
It turns out that the baby was a 4-day-old little boy named Yair Carillo. According to news accounts, the mother, Maria Gurrolla was approached by a heavyset white woman who claimed to be from immigration. The woman stabbed the mother nine times and stole the baby boy.
The police questioned a woman in New York about the case, but no longer believe she was involved. The Amber Alert is still active.
On to happier topics:
Took the family to visit my grandfather last week. He seems to be making his way all right. After catching me up on who in the family and community have died recently, he spent some time playing with the kids and feeding them ice cream and cookies. It was a good visit.
My buddy Chuck is recovering from a motorcycle accident. I’m sure he’ll blog all about it when he’s recovered. I learned about it via Facebook when his wife posted it to his account. Facebook has been an interesting experiment for me. I resisted for a long time, but I’ve grown to depend on it for communication, news and even my job.
More and more of our clients want to have a social media presence as part of their marketing strategy. Facebook is an easy sell. Twitter, not so much. Twitter is harder to explain. Some companies are using it well – for customer service, for product promotion or news. Some just aren’t. Twitter isn’t an automatic yes because not everyone can see the advantage.
Scored a major hit at work the other day. Our client is working on bringing a product to market called the Ripxx personal measurement device. It uses GPS tracking and a trio of accelerometers and gyroscopes to track your movements as you ski, snowboard, run, climb, or whatever.
When you’re done, you plug it into a computer and the custom software will extract your data and create several models, charts and graphs, showing nearly every aspect of your movements during the day.
I spent the better part of a week sending press releases to gadget blogs, trying to interest someone in breaking this story without any luck. Finally, my email pleadings were answered by the good people at Engadget. They wrote up the Ripxx the very day the web site went live.
Within 12 hours, it had been written up by Ubergizmo, My Digital Life and Softpedia. From there is spread like digital wildfire. I knew that these gadget blogs often fed on each other. I also knew that the Engadget write-up would trigger some extended coverage. What I didn’t realize is how many people simply mirror the Engadget feed on their blogs or retweet whatever Engadget tweets.
A prototype of the device (which is due to be shipped in time for Christmas) is currently being used by the US Bobsled Team as they prepare for the Olympic games.